Shiseido x Francesco Lo Iacono Mothers Day Campaign

After working on the Shisheido Advent Calendar last year, Francesco was invited to develop the new illustrated campaign for Mother's Day. The collection has just been released across Europe including France, Italy, Spain, Germany, Belgium, Austria, Netherlands, and more. Drawing inspiration from its logo and Japanese culture, Francesco created intricate decorative elements combining the red camellia flower and blooming cherry blossoms.